From start-up to product launch, new market entry to a successful exit, innovators face many common challenges when working to grow their business.
Michele Nichols, President of Launch Team, with co-presenter Kerry Scarlott, recently presented a webinar to an audience of optics and photonics leaders on the legal and marketing challenges for this particular industry.
The presentation explored major considerations for steps such as:
- Customer research and targeting
- IP protection
- Custom solution selling
- Introducing international sales channels
This webinar is the first in a series covering high tech industry topics. Watch for new mini-classes and free live workshops throughout the year.
Michele will present on key IP and marketing challenges facing innovators in materials and nanotech at the Materials Research Society (MRS) Spring Meeting in Phoenix on March 31. Exhibitors will also have the opportunity to learn sales and marketing principles for engineers.
For engineering-driven companies, these courses, along with the Launch Team blog and available educational resources, can help business leaders manage business growth and expansion, and develop a strong brand and an effective sales engine.
Download our guide for sales and marketing tips for each stage in the company lifecycle.