Aimee Schenck | Program Manager
While at work, you are most likely to find Aimee bouncing between projects, organizing different client activities, or writing content―all while listening to music so loudly it takes 5 minutes to get her attention. When she's not at work, Aimee might be doing a DIY project, hiking, or playing basketball. She also plays the role of #1 Aunt to her niece.
1. What made you interested in a job at Launch Team?
I found out about Launch through a former professor. The timing couldn't have been better―he knew I was looking to make a career change and he knew Launch Team was looking for someone to join their team. Feeling my personality might be a good fit for what they were looking for, he introduced me to Sarah Campagna.
I was really excited for the opportunity because my previous job wasn't challenging me, and I didn't feel I was putting my skills to good use. I did a little research about Launch before meeting with Sarah, and even though it was a very different avenue of marketing than I had been familiar with, it was something I could see myself doing and I knew I'd learn a lot.
Meeting with Michele and Beth solidified those feelings. I knew this was a job that would challenge me, teach me, and open up a lot of opportunities. I knew Launch would fit what I was looking for in a career.
2. What is your favorite part of your job?
My favorite part of the job is the people, both our team and the clients.
Our clients are all so unique and they are doing such interesting work, I learn a lot from them. I can have a conversation about things I never thought I would even learn about. I also really appreciate how trusting they are of us. It allows us to do our job better and create a better working relationship, which ultimately helps us make great things happen for them.
Internally, we have a fun dynamic and we all work together really well. We're all kind of similar in certain ways, but we each have our own unique skill set which makes our team really strong. Plus, we mostly have the same taste in food (aka cheese), which is great for group functions!
3. What are some of the most rewarding and challenging aspects of your role?
Sometimes the challenges and rewards are one and the same―it’s challenging, yet rewarding to balance all of the moving pieces. In morning Huddle we can identify our top priority for the week, but one thing has the capability to change the entire plan. Managing that can be really challenging, but I also find it so fun. It keeps days interesting, and I've learned to change gears really quickly. I like a little bit of the chaos. It makes it even more rewarding when you see it turn into a big win.
4. What did you want to be when you were younger? Any overlap with your job today?
Umm, not really―I was in a lot of plays when I was little and I was set on being an actress someday. In one of the plays, I was a reporter, so I guess you could say the amount of writing I do today is most similar to that role.
It wasn’t until I was a sophomore or junior in high school that I really realized how much I loved to write and that I wanted to pursue a career that involved that. Journalism was changing a lot when I was in college, so even then it was hard to pinpoint how I wanted to use my degree and skills. I never would have guessed I'd end up where I am, but I'm certainly glad I did.
5. Do you have a favorite type of project to work on?
One of my favorite projects is the initial positioning workshop we do with clients. I love to do the market research and competitor analysis. Digging into those two aspects gives me a better perspective on the client and helps me understand who we are working with. I generally like anything research-based because I like the learning aspect.
6. In our office, we’re always learning new things and keeping up to date on trends. What’s the coolest thing you’ve learned recently?
I recently shared a deep dive of the UAV/drone market with the team during a lunch and learn. We're seeing a lot of activity in this market; it's obviously growing quickly and it's a viable space for clients we typically work with.
To give us all better insight on the market and exactly how we could fit a company's needs, I researched the latest trends, market outlooks, the biggest players currently, and other general background that would serve us well in a sales conversation. It was really interesting to learn about the different applications and the specific market segments that will be impacted by unmanned technology.
7. What brings out your inner geek?
I guess my inner geek would probably show through my love for behind-the-scenes facts or unknown back-stories of movies, shows, or books. Some people really love the actual movie or show, but I tend to become more of a fan after researching it. I like learning about the author or director, as well as the inspiration behind the story they're telling. I think that can provide whole new meanings to stories, and it intrigues me.
8. What’s something no one would know about you?
I was a bit of a reckless kid actually. I grew up on a farm with two older brothers, so I was outdoors a lot and always trying to keep up with them. I have flipped a lawn mower, nearly flipped a 4-wheeler, and fought off a rabid raccoon once. Not activities I'd recommend to anyone, but at least they make for a great story.
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