The Challenge: To successfully bring its nanotechnology breakthroughs to market, this materials science company needed to build and protect its intellectual property portfolio and enter new markets with a strong brand and clear strategy.
How We Helped: Ongoing work with Cerion Enterprises and its various startup divisions included not only delivering their message to the market, but also helping to define and build a growing intellectual property portfolio. Leveraging detailed content knowledge and market expertise helped us provide this client with flexible, reusable materials that told the technical story with accuracy.
Results: This company has successfully entered several new markets since our work together began, with the speed and agility a startup company demands. The marketing and patent assets we've built together have improved their ability to go to market quickly and effectively.