product launch proven marketing strategy

"Launch Team has been a key partner in helping Cerion enter new markets quickly, with confidence that our intellectual property is well protected."

Ken Reed, CEO | Cerion

Cerion Enterprises

The Challenge: To successfully bring its nanotechnology breakthroughs to market, this materials science company needed to build and protect its intellectual property portfolio and enter new markets with a strong brand and clear strategy.

How We Helped: Ongoing work with Cerion Enterprises and its various startup divisions included not only delivering their message to the market, but also helping to define and build a growing intellectual property portfolio. Leveraging detailed content knowledge and market expertise helped us provide this client with flexible, reusable materials that told the technical story with accuracy.

Results: This company has successfully entered several new markets since our work together began, with the speed and agility a startup company demands. The marketing and patent assets we've built together have improved their ability to go to market quickly and effectively.




Launch Team was brought on board to help Nanophase generate and nurture leads as they expanded into the optical surface polishing market. Their goal was to increase visibility and grow relationships within the industry.

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This second-generation materials test and measurement company needed fresh branding and messaging to reflect their broader vision, make the most of their technical expertise, and to assert their leadership in the global research community.

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When Empire Precision Plastics came to Launch Team they had recently acquired an optics company and were completely new to that industry. Due to previous experience in optics marketing, Launch Team helped guide marketing decisions.

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Ross Optical was noticing a slow drop in their sales year over year. They were referred to Launch Team by a long-time customer and industry leader who believed that our integrated inbound/outbound marketing approach could raise sales.

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